Art & Illustration
> LED flashbacks
> Kiki #1
> Illos against the clock
> Left Over Typography
> Nebulae
> Office Space
> Pizza base
> Pop Art
> The Cage
> 2D 4WD

Creative Marketing
> FlyMonarch branding
> Love Happens Press Pack NEW
> UGLE information pack
> Tree
> Santa's little flicker book

Branding & Identity
> Ideal
> FASE
> Fuel
> Sylvia Grandison

Experiential
> Arabic Airways
> Flockberry
> High Street Banking Chain
> Les Ettes perfume NEW
> Mobile phone OS producers
> AV equipment producers

Multimedia
> Caroline Finch.co.uk
> Mercury Theatre - Depot NEW
> Learn to ride with Visordown.com NEW
> 2009 - A Spaced Travesty NEW
> UYDO NEW

Publishing
> The Bridge magazine / Travis Perkins
> The Officer magazine
> Onboard snowboarding magazine
> open: sandwich

Unclassified
> Eunice
> Gluebook NEW
> Lionel's
> Platform Skateboarding UPDATED
> Scalextrix Rally Team
> Splendid Sound Archive

Tree®

Project: brand and identity for instore loyalty card
Client: JohnsonDiversey
Agency: Milton Bayer Creative

How do you make a plastic bottle full of industrial cleaning chemicals attractive to the consumer? That was the question asked and the natural response was a loyalty card scheme. Next up, the physical form of the product – make it look nice and the customer would be more likely to keep it and hopefully use it.

The brand name and natural imagery aimed to steer the attention away from thoughts of ambiguous chemicals and signify something fresh, clean and friendly.
...................................................................................................

Image key:

01: card option 1
02: card option 2
03: card delivery letter
04: promotional items
05: poster concept