This first (and subsequently only) issue of open: took the concept of a lifestyle magazine and added a strong dosage of surrealism, forward thinking design and social commentary in order to remodel it into something resembling an art project.
Pre-packed food ('Sandwich') was used as a metaphor for the thought that modern culture leaves us all a little underfed. ...................................................................................................
Image key:
01: front cover
02: opening spread
03: ad page
04: feature
05: feature
06: back cover
07: promo pack cover
08: promo pack inside
09: sticker
10: promotional item